About Parmigiani Fleurier

Company size: 200-500 employees

Headquarter: Switzerland

CMS: WordPress

Agency: DLG

The Project

Parmigiani Fleurier, the renowned Swiss luxury watchmaker, is celebrated for its precision craftsmanship and timeless designs. Their website serves as a digital showroom, offering customers worldwide a seamless brand experience.

But in China, the site was falling short. Timeout errors, triggered when a site takes over 60 seconds to load, plagued the user experience.

For a brand like Parmigiani Fleurier where every detail matters, this simply wasn’t acceptable.

With Chinafy’s optimization, Parmigiani Fleurier’s website transformed into one that loads quickly and fully in China—just as it should. The result? A significantly improved experience, with the site reaching full page completion in an average of 5.8 seconds.

The Challenge

Parmigiani Fleurier’s WordPress website faced three major obstacles in China.

Parmigiani Fleurier’s website (Source: Parmigiani)

Timeout Errors: Users often encountered delays of over 60 seconds—or worse, incomplete pages—due to a combination of slow-loading files and code-based incompatibilities from third-party resources (more on this below).

Inaccessible Resources: Key content, such as Mapbox maps and YouTube-hosted media files, failed to load due to accessibility restrictions.

Brand Impact: A slow, incomplete website failed to reflect the quality and precision Parmigiani Fleurier is known for, hindering both organic visibility on search engines and ultimately, conversions.

Parmigiani uses third-party services such as Mapbox to display its content.

Does WordPress work in China?

The Solution

Parmigiani Fleurier partnered with Chinafy to resolve these challenges.

Chinafy took a three-step approach to optimize Parmigiani Fleurier’s website for China:

Analyzing and diagnosing the website– Chinafy scanned the site and pinpointed problematic resources, such as some third-party scripts from WordPress plugins and media assets hosted on YouTube, which were either slow or inaccessible from China.

Optimizing for China – Using rule-based smart actions, Chinafy localized, replaced, or removed incompatible resources to ensure a smoother, faster experience.

Seamless Integration – Without disrupting the global WordPress setup, Chinafy’s solution created a China-optimized version of the site, ensuring full functionality while maintaining brand integrity. The team could continue to manage the website as they normally would, non-China visitors would not notice a difference in their experience, and China visitors could then access the website as other non-China website visitors could.

How Chinafy Works

The Results

A faster, smoother, and more reliable website experience - almost, immediately.

No More Timeout Errors: The website now fully loads in under 5.8 seconds.

Consistent Brand Experience: Users in China now enjoy the same premium, polished website as Parmigiani Fleurier’s global audience. Key content such as maps, and video players are optimized and fully functional after Chinafy.

Here’s a 4-hour time series analysis report that compares the original site and its Chinafy version in Beijing with over 80 data points.

Does your website work in China?
Click here to get started with a free evaluation with Chinafy