About Ecolean

Company size: 500-1,000 employees

Headquarter: Sweden

CMS: Umbraco

CDN: Azure

Partner: Comprend

The Project

Ecolean, a global leader in lightweight, sustainable packaging, is dedicated to providing innovative solutions for the food and beverage industry while minimizing environmental impact.

As a key touchpoint for customers and partners worldwide, Ecolean’s website plays a crucial role in its global presence. However, in China, the site faced significant challenges.

Even though the website was built with global best development practices, nearly half of its resources failed to load, resulting in a slow and incomplete user experience.

By partnering with Comprend and Chinafy, Ecolean transformed its website performance. What was once unreliable now loads seamlessly in China—fully interactive in just 0.9 seconds and visually complete within 3–5 seconds.

The Challenge

Ecolean faced two key hurdles with their website in China:

Inaccessible Resources: Over half of the site’s elements—images, scripts, fonts—were missing or slow. For example, the site uses Google reCAPTCHA which was inaccessible and deterring form submissions in China.

Technical Complexity: With a global website built on Umbraco and hosted via Azure, Ecolean needed a solution that worked seamlessly without overhauling its infrastructure.

These issues made it hard for Ecolean to reach their audience in a market where digital experience matters more than ever.

Does Google ReCAPCHA work in China?

The Solution

Ecolean partnered with Chinafy to tackle their performance issues in China head-on.

How Chinafy Transformed Ecolean’s Website for China

Ecolean’s website faced major performance challenges in China, with nearly half of its resources failing to load. To bridge this gap, Chinafy stepped in with a targeted, data-driven approach:

Identifying the Issues – Chinafy scanned the website to identify resources that were inaccessible or slow in China.

Optimizing for China – Using rule-based smart actions, Chinafy resolved key incompatibilities, such as removing and replacing blocked Google APIs, while enhancing performance with a near-China premium CDN.

Easy Implementation – Without disrupting Ecolean’s existing Azure and Umbraco setup, Chinafy’s solution worked on top of their infrastructure—delivering results without requiring a costly rebuild.

| More about How Chinafy Works

The Results

What was once slow and incomplete is now fast and fully optimized—loading in just 0.9 seconds and achieving visual completeness within 3–5 seconds for users in China (read more below).

The improvements were immediate:

Faster Speed: The site now loads over half of its content in 0.9 seconds for users in China.

Improved deliverability: The website is visually complete in 3-5 seconds, providing users with an improved browsing experience.

One website, two great experiences: Ecolean’s Chinese users can now access the same high-quality content and experience as the rest of their global audience.

Here’s a 4-hour time series analysis report that compares the original site and its Chinafy version in Beijing with over 80 data points.

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