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CASE  STUDY

Magento for China: How Medline Optimizes Its Magento Website for China with Chinafy

Elliott Yang

About Medline

Company size: 25,000+ employees

Headquarter: United States

CMS: Magento

The Project

Medline, a global provider of medical supplies and healthcare solutions, needed its website to work in China—just as it did everywhere else. But it didn’t. Load times stretched to 18.9 seconds, slowing access for users in the region.

With Chinafy, that changed. Now, the site fully loads in just 5.6 seconds in Shanghai, performing on par with other key markets—5.6 seconds in Shanghai vs. 13.9 in Singapore.

Medline uses Magento for its official website.

The Challenge

Medline’s Magento website worked wonderfully for all markets except for China.

It would regularly take over 10s to load and even when it did load, didn’t seem to load the entire website.

Does Magento work in China?

Third-party services like Vimeo did not help Medline either. These resources were either inaccessible or painfully slow, making the site appear broken in China. For example, Medline’s official website uses Vimeo for its banner image.

The bigger issue? Medline didn’t have a technical team in China to build or manage a China-specific site. That is, until Chinafy.

The Solution

Chinafy optimized Medline’s Magento-based website by:

Detecting Issues: Analyzing slow and inaccessible resources specific to China.

Optimizing for Speed: Enhancing both infrastructure and delivery methodology to reduce load times.

Keeping It Seamless: Ensuring the solution worked with Medline’s existing global site on Magento, all without having to change its source code nor building it again from scratch.

How does that work?

Chinafy creates an optimized, China-specific version of the site. When visitors from China access Medline’s website, they’re directed to this faster, more functional version—cwhile all other users continue to interact with the original site.

The Results

Faster Load Times: From up to 18.96s down to 5.6s in China in terms of Full Loading times*

Global Consistency: Now performing on par with other regions—5.6s in Shanghai vs. 13.9s in Singapore.

Easy Integration: No rebuild, no duplicate management—just better performance.

*Full Loading times are measured by the complete duration of the loading process, encompassing the time taken to download all necessary files and execute scripts.

Here’s a 4-hour time series analysis report that compares the original site and its Chinafy version in Beijing with over 80 data points.

Need a Faster Website in China?

Chinafy optimizes their websites for China—without a rebuild. Get started here

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How Bitwig Studio Uses Chinafy to Accelerate Its Akamai CDN-Powered Website for China

Learn how Bitwig Studios uses Chinafy and supercharges its Akamai CDN-powered content delivery to achieve a 6.8x faster website in China.

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Try more of our tools for free!

How fast is your site in China? Why are your pages incomplete? Find the answers with these tests.

Speed Test

Test your website speed and deliverability from 18 server locations around the world including Beijing & Shanghai.

Try now

Code Test

Identify high impact code incompatibilities like Youtube videos, Google Fonts & Facebook assets in China.

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Resource Test

Compare the speed and resource compatibility of a webpage delivered from US versus China

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Visual Speed Test

See how fast (or slow) your website loads in China, literally. Compare your real-time results for US, Beijing, Shanghai, and Guangzhou.

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China SEO Basic Test

Compare how many pages of your site are indexed by the world's major search engines

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Chrome Extension

Install our chrome extension and know how well a page performs in China straight from your browser.

Coming Soon

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Make your website work in China

Fill out the form and one of our Chinafy team members will reach out to you within 1 business day to book an initial call or with a plan for next steps.

30%-40% faster compared to using a CDN alone.

Verifiable results in just 2 weeks, instead of 1-2 years.

Little to no action required from your IT teams.

"Chinafy has made it possible for us to be sure that our web visitors in China have the same good experience as all our other visitors in the rest of the world."

Michela Nalin Francek, Marketing Manager for Nolato

"Over 1 million engineers use SnapEDA each year all over the world. We were attracted to Chinafy's service because of how easy they made it to support the Chinese market."

Natasha Baker, CEO & Founder of SnapEDA

We are very happy with working with Chinafy. They went above and beyond to ensure we help MIT Professional Education deliver world-class online education in China.

Ignacio Cerro, CFO, Global Alumni for MIT Professional Education

"Consistency is crucial for us.
Chinafy fits the bill of what we were looking for."

Jonathan Rhodes, Marketing Technology Manager of Registrar Corp

"The process was super easy and I'm really glad we selected your team. The experience has been beyond my expectations."

Nicolas Duchesne-Lafoest, Product Marketing Manager

"Chinafy went above and beyond to help me produce my event. I'm not sure I would have been successful without them. The client was elated that we managed to fulfill the request to live-stream into China so quickly."