Kristin Lin

About GOODSTEIN

GOODSTEIN is an award-winning creative agency based in Shanghai. Their portfolio includes creative work with Tencent, Volkswagen, Shen Bao entertainment and more.

Location: Shanghai, China

Industry: Creative Agency

Services: Concept, Creative Direction, Art Direction, Creative Consulting, Screenwriting, Copywriting, Film Direction, Production Supervision

Original CMS: Squarespace

Source: Goodstein Agency Site

Check out their site here!

The Objective

A portfolio site whose strong visual content loads quickly, consistently and flawlessly in China.

While Squarespace makes it easy to build, launch, and manage a beautiful website easily, GOODSTEIN faced the challenge that many other gorgeous portfolio sites do in China - showing off that content in a performative way in China.

Do you use Squarespace? Learn more about Squarespace in China here.

The Numbers

From 37.4s to 7.6s fully loaded on average - a 4.9x improvement in speed across the board, with improved deliverability.

4 hour Time-Series Pre/Post Chinafy Analysis

Read about the Impact of the Coronavirus on Internet speeds across the board in January 2020

Estimated impact on Bounce Rates and Conversions

Thoughts on Chinafy

Georg Warga | Founder & Creative Director of GOODSTEIN

Why Chinafy?

"The premise is simple. Build a website with Squarespace or Wix and make it work in China, including video assets hosted on Vimeo."

How did you come across Chinafy?

"We’ve tried all kinds of workarounds: CDNs, redundant hosting in and outside China. All of these solutions are frustrating and a giant waste of resources. After researching time and time again we found the Chinafy blog and some case studies inspired us to give it a shot."

What challenges you faced initially with Squarespace site in China?

"Squarespace just doesn’t work in China. None of the website builders do. If the sites load at all then only very… very… slowly."

Anything else?

"We are a creative agency based in Shanghai and we work for global clients. A lot of our work is video driven. We have been searching for years to showcase our work without a compromise in China. Technology just has to work for us and Chinafy does."

Goodstein is amazing. Want to work with them? Give them a shout!

More Case Studies

Umbraco for China: How Ecolean Transformed Its Umbraco Website Performance in China with Chinafy

Discover how Ecolean, a global leader in sustainable packaging, transformed its Umbraco website performance in China with Chinafy. Learn how they tackled slow loading times and inaccessible resources, achieving seamless performance and 0.9s load speeds without changing their existing Azure setup.

Elliott Yang

Marketing & Growth Analyst

Magento for China: How Medline Optimizes Its Magento Website for China with Chinafy

Learn how Medline optimized its Magento website for China with Chinafy, reducing load times from 18.9 seconds to 5.6 seconds in Shanghai. Discover how this seamless solution improved performance without rebuilding the site or requiring a local technical team.

Elliott Yang

Marketing & Growth Analyst

WordPress for China: How Parmigiani Fleurier Resolves Timeout Errors on its WordPress Website in China with Chinafy

Discover how Parmigiani Fleurier optimized its WordPress website for China with Chinafy, resolving timeout errors and improving load speeds to under 5.8 seconds—without altering its global setup.

Elliott Yang

Marketing & Growth Analyst

How Mastermind Tokyo Optimizes Shopify for China, with Chinafy

Learn how Mastermind optimizes its Shopify store performance in China with Chinafy. Improve speed, deliverability, and user experience without needing a separate site in China.

Elliott Yang

Marketing & Growth Analyst

Expanding Global Influence: How Chinafy Enhanced the Chinese International School's Website to Boost Recruitment Opportunities

Explore how the Chinese International School partnered with Chinafy to enhance its website's performance, dramatically improving access for potential students from mainland China.

Compatibility

Case Study

Speed

Website Acceleration & Performance

Cici Cai

Content

Li Cycle: Supercharge WordPress Performance with Cloudflare & Chinafy

Learn how Li Cycle uses Chinafy to achieve truly global growth by optimising its Cloudflare-powered WordPress site, now 3.6x faster and fully functional for visitors from China.

Elliott Yang

Marketing & Growth Analyst

Novotech CRO grows its China web presence using Drupal, Pantheon, and Chinafy

Novotech CRO optimizes its China presence, taking its Pantheon and Drupal Built site to successfully load over three times faster in China with Chinafy.

Compatibility

Performance

Case Study

Emmanuel Cuyugan

Marketing & Growth

How Animalkind Uses Chinafy to Optimize its WordPress website for China

Learn how Animalkind and its team at Vetopia use Chinafy to make its WordPress website work in China.

Performance

Kristin Lin

Marketing & Growth

How Kane Top Group Uses Chinafy to Optimize Webflow for China

Learn how Kane Top Group uses Chinafy to make its Webflow website 5.7x faster in China.

Performance

Elliott Yang

Marketing & Growth Analyst

How ITMA Optimizes Its Kentico Website for China, with Chinafy

Learn how ITMA uses Chinafy to achieve a 3x faster, fully-loading Kentico website in China without writing a single line of code, rehosting their website, or hiring additional headcount.

Performance

Kristin Lin

Marketing & Growth

Try more of our tools for free!

How fast is your site in China? Why are your pages incomplete? Find the answers with these tests.

Speed Test

Test your website speed and deliverability from 18 server locations around the world including Beijing & Shanghai.

Try now

Code Test

Identify high impact code incompatibilities like Youtube videos, Google Fonts & Facebook assets in China.

Try now

Resource Test

Compare the speed and resource compatibility of a webpage delivered from US versus China

Try now

Visual Speed Test

See how fast (or slow) your website loads in China, literally. Compare your real-time results for US, Beijing, Shanghai, and Guangzhou.

Try now

China SEO Basic Test

Compare how many pages of your site are indexed by the world's major search engines

Try now

Chrome Extension

Install our chrome extension and know how well a page performs in China straight from your browser.

Coming Soon

View All Tools

Make your website work in China

Fill out the form and one of our Chinafy team members will reach out to you within 1 business day to book an initial call or with a plan for next steps.

30%-40% faster compared to using a CDN alone.

Verifiable results in just 2 weeks, instead of 1-2 years.

Little to no action required from your IT teams.

"Chinafy has made it possible for us to be sure that our web visitors in China have the same good experience as all our other visitors in the rest of the world."

Michela Nalin Francek, Marketing Manager for Nolato

"Over 1 million engineers use SnapEDA each year all over the world. We were attracted to Chinafy's service because of how easy they made it to support the Chinese market."

Natasha Baker, CEO & Founder of SnapEDA

We are very happy with working with Chinafy. They went above and beyond to ensure we help MIT Professional Education deliver world-class online education in China.

Ignacio Cerro, CFO, Global Alumni for MIT Professional Education

"Consistency is crucial for us.
Chinafy fits the bill of what we were looking for."

Jonathan Rhodes, Marketing Technology Manager of Registrar Corp

"The process was super easy and I'm really glad we selected your team. The experience has been beyond my expectations."

Nicolas Duchesne-Lafoest, Product Marketing Manager

"Chinafy went above and beyond to help me produce my event. I'm not sure I would have been successful without them. The client was elated that we managed to fulfill the request to live-stream into China so quickly."

Kevin Denham, Technical Director at ADM Productions

To start, please share a bit more about you.

Which website do you want to Chinafy?

Tell us your name?

What best describes your company role?

What's your Work Email Address?

What would you like to discuss?

Have a discount code?

By clicking 'Get Started', I also agree to Chinafy's Terms of Service & Privacy Policy.

Get Started

Thanks for getting in touch!

One of our China experts will be in touch with you via email within the next 24 hours with

1 - Expected post-Chinafy results

2 - Your Custom Plan

3 - Next steps.

P.S. Make sure to check your promotions inbox in case our message lands there.

Please feel free to check out our case studies or blog in the meantime.

[[embed: get started form inline type]]

Goodstein: Award-Winning Creative Agency in Shanghai

Check out their site here!

Why Chinafy?

How did you come across Chinafy?

What challenges you faced initially with Squarespace site in China?

Anything else?

More Case Studies

Umbraco for China: How Ecolean Transformed Its Umbraco Website Performance in China with Chinafy

Elliott Yang

Magento for China: How Medline Optimizes Its Magento Website for China with Chinafy

Elliott Yang

WordPress for China: How Parmigiani Fleurier Resolves Timeout Errors on its WordPress Website in China with Chinafy

Elliott Yang

How Mastermind Tokyo Optimizes Shopify for China, with Chinafy

Elliott Yang

Expanding Global Influence: How Chinafy Enhanced the Chinese International School's Website to Boost Recruitment Opportunities

Cici Cai

Li Cycle: Supercharge WordPress Performance with Cloudflare & Chinafy

Elliott Yang

Novotech CRO grows its China web presence using Drupal, Pantheon, and Chinafy

Emmanuel Cuyugan

How Animalkind Uses Chinafy to Optimize its WordPress website for China

Kristin Lin

How Kane Top Group Uses Chinafy to Optimize Webflow for China

Elliott Yang

How ITMA Optimizes Its Kentico Website for China, with Chinafy

Kristin Lin

Try more of our tools for free!

SOLUTIONS

FEATURES

OTHER SERVICES

Industry Solutions

TRUST

LEGAL

SUPPORT

PRICING

RESOURCES

TOOLS

PARTNERS

TECHNOLOGIES