What is Weibo and how to get started

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China Tech 101: Weibo

Weibo is a microblogging platform and one of the largest social media platforms in China.

HOME / China TECHNOLOGIES /

Weibo

PARENT

Sina Corporation

GROUP

PARENT COMPANY

company

RELATED COMPANIES

WESTERN EQUIVALENTS

Blocked OUTSIDE OF CHINA?

No

ABOUT Weibo

Weibo is a microblogging platform and one of the largest social media platforms in China.

As of 2020, Weibo has 550 million monthly active users browsing an array of topics ranging from news to light-hearted content like pets. Because of Weibo's massive user base, it is widely used by celebrities, media organisations, and even government officials for sharing news.

Weibo is a hotspot of all things topical in China.

Weibo is often compared to China's Twitter – except it does not have a limited character count and provides e-commerce integration.

CCTV, one of the most-followed Weibo, uses the platform to deliver daily news to its 114 million subscribers.

Active Users:

550 monthly active users updated in 2020

Target Demographic:

Young Chinese internet users with active social media presence

Suitable For:

Influencer marketers, marketers with a forum seeding focus, B2C e-commerce companies

Available Language(s):

Chinese

Learn More

Homepage

GETTING STARTED

You may get started either as an Individual account user or as an Official account user (organisations only)

Individual Account

Sign up with SMS verification via a phone number registered in China, Hong Kong, Macau, Taiwan, the U.S., Canada, Brazil, and Malaysia.

Official Account

Sign up via email address and register for an official Weibo name.

You may sign up with your email address to become an official Weibo account user.

Weibo's immense user base has made it a top choice for brand-building. International brands such as Apple are verified Official Weibo account users.

Apple uses Weibo to share product updates with its 2 million followers.

Tim Cook, CEO of Apple, has an official account on Weibo that he uses to interact with Apple's local users.

Business Requirements

Weibo has a verification system in place that gives users stronger authority over their content.

Blue V for verified organization

Yellow V for verified individuals

Red V for verified media and celebrities

You'll need a business license or an ID card to verify your account as an Official account.

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Fill out the form and one of our Chinafy team members will reach out to you within 1 business day to book an initial call or with a plan for next steps.

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Verifiable results in just 2 weeks, instead of 1-2 years.

Little to no action required from your IT teams.

"Chinafy has made it possible for us to be sure that our web visitors in China have the same good experience as all our other visitors in the rest of the world."

Michela Nalin Francek, Marketing Manager for Nolato

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Ignacio Cerro, CFO, Global Alumni for MIT Professional Education

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Chinafy fits the bill of what we were looking for."

Jonathan Rhodes, Marketing Technology Manager of Registrar Corp

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Nicolas Duchesne-Lafoest, Product Marketing Manager

"Chinafy went above and beyond to help me produce my event. I'm not sure I would have been successful without them. The client was elated that we managed to fulfill the request to live-stream into China so quickly."