What is WeChat Mini Programs and how to get started

Which website do you want to Chinafy?

Tell us your name?

What best describes your company role?

What's your Work Email Address?

Have a discount code?

By clicking 'Get Started', I also agree to Chinafy's Terms of Service & Privacy Policy.

Get Started

Thanks for getting in touch!

One of our Chinafy experts will be in touch with you via email within the next 24 hours with

1 - Expected post-Chinafy results

2 - Your Custom Plan

3 - Next steps.

P.S. Make sure to check your promotions inbox in case our message lands there.

Please feel free to check out our case studies or blog in the meantime.

[[embed: get started form popup type]]

This site uses cookies

We use cookies to enhance your browsing experience, analyze site traffic, and serve tailored experiences. By continuing to browse or closing this banner, you consent to our use of cookies. Read more about how we use cookies here.

China Tech 101: WeChat Mini Programs

WeChat Mini Program is a powerful in-app feature broadly used by companies or individuals to promote their brand visibility and generate leads in China.

HOME / China TECHNOLOGIES /

WeChat Mini Programs

PARENT

Tencent Holdings Ltd.

GROUP

PARENT COMPANY

company

RELATED COMPANIES

WESTERN EQUIVALENTS

Blocked OUTSIDE OF CHINA?

As of 2020, while the US administration has issued an executive order barring Tencent from operating in the country, its development is still ongoing and ByteDance’s future in the States remains uncertain.

ABOUT WeChat Mini Programs

WeChat Mini Program is a powerful in-app feature broadly used by companies or individuals to promote their brand visibility and generate leads in China.

Some common features include live-streaming, notification-sharing, cataloging products, conducting transactions, and other functions in-app. WeChat Mini Program is a powerful marketing tool that enables users to leverage its full functionality without downloading a separate application.

As of 2018, 63% WeChat users have used Mini Program according to WeChat Wiki.

HEYTEA, selling over one billion worth of bubble tea to Chinese locals, has a WeChat Mini Program that allows users to locate stores nearby and pre-order in-app.

Picture: HEYTEA's WeChat Mini Program

Active Users:

350 million daily active users updated in 2018

Target Demographic:

General WeChat users, most popular among non-tier 1 cities

Suitable For:

Ecommerce businesses, marketers

Available Language(s):

Chinese, English (developers only)

Learn More

Homepage

GETTING STARTED

WeChat Mini Program offers an open-source platform with detailed guidelines on building a Mini Program. To get started,

Sign up for a WeChat Official Account with an email address, a business license or entity your company bank account, and a copy of the ID card of the contact person.

2. Describe your WeChat Mini Program. This includes the name, profile picture, basic functions, and service scope of your Mini Programs.

3. Develop your WeChat Mini Program. Upon approval from WeChat, developers are able to download developer tools to build a WeChat Mini Program. Full documentation is available on WeChat.

4. Submit your WeChat Mini Program to the WeChat team to launch.

Business Requirements

Business license

ID card of the company contact person

Business bank account details

[[embed:breadcrumbs_fix]]

Make your website work in China

Fill out the form and one of our Chinafy team members will reach out to you within 1 business day to book an initial call or with a plan for next steps.

30%-40% faster compared to using a CDN alone.

Verifiable results in just 2 weeks, instead of 1-2 years.

Little to no action required from your IT teams.

"Chinafy has made it possible for us to be sure that our web visitors in China have the same good experience as all our other visitors in the rest of the world."

Michela Nalin Francek, Marketing Manager for Nolato

"Over 1 million engineers use SnapEDA each year all over the world. We were attracted to Chinafy's service because of how easy they made it to support the Chinese market."

Natasha Baker, CEO & Founder of SnapEDA

We are very happy with working with Chinafy. They went above and beyond to ensure we help MIT Professional Education deliver world-class online education in China.

Ignacio Cerro, CFO, Global Alumni for MIT Professional Education

"Consistency is crucial for us.
Chinafy fits the bill of what we were looking for."

Jonathan Rhodes, Marketing Technology Manager of Registrar Corp

"The process was super easy and I'm really glad we selected your team. The experience has been beyond my expectations."

Nicolas Duchesne-Lafoest, Product Marketing Manager

"Chinafy went above and beyond to help me produce my event. I'm not sure I would have been successful without them. The client was elated that we managed to fulfill the request to live-stream into China so quickly."