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China Tech 101: Sogou

Sougu is China’s most used search engine second to Baidu.

HOME / China TECHNOLOGIES /

Sogou

PARENT

Sohu, Inc.

GROUP

PARENT COMPANY

company

RELATED COMPANIES

WESTERN EQUIVALENTS

Blocked OUTSIDE OF CHINA?

No

ABOUT Sogou

Sogou is China’s second most used search engine with a market share of 18.4% according to Statista in 2020. Invented one of the most used Chinese typing inputs, Sogou is a key player in search engine with users converted mostly from its 480 million users Sogou typing input.

Sougu is China's second most used search engine.

Active Users:

Converted from users of Sogou typing input

Target Demographic:

Average Chinese-typing users

Suitable For:

Businesses seeking to expand SEO in China beside Baidu

Available Language(s):

Chinese

Learn More

Homepage

GETTING STARTED

Sogou's cross-platform marketing

Like all search engines, Sogou provides search engine marketing services across its Sogou ecosystem.

Sougu's ecosystem includes its Chinese typing input, search engine (web) and its mobile app.

Getting started

1. Create an ad account on Sogou with your name, phone number, company, company address (China-only)

2. Wait for a call from Sogou's advertising team

3. Sign a service agreement

4. Activate your ad account

Sogou has a hotline for advertising inquiries: +86 010 5689 8080.

Business Requirements

(Not specified)

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