What is Kuaishou and how to get started

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China Tech 101: Kuaishou

Kuaishou, a popular social media platform, originated in China and quickly gained global recognition for its focus on short-form video content.

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ABOUT Kuaishou

Kuaishou, a popular social media platform, originated in China and quickly gained global recognition for its focus on short-form video content. Launched in 2011, Kuaishou has grown into a diverse community where users share and discover videos, spanning from entertaining clips to daily life moments. With a user base exceeding 300 million daily active users, Kuaishou provides a platform for creativity, talent discovery, and social interaction.

Sources: Digovation

Kuaishou's appeal lies in its inclusivity, welcoming content creators from various backgrounds and fostering a sense of authenticity. The platform's algorithm prioritizes content based on user preferences, offering a personalized experience for each individual.

As one of the leading short-video platforms globally, Kuaishou continues to evolve, providing users with a dynamic space to express themselves, connect with others, and explore a wide array of engaging content.

Active Users:

300 Million active users

Target Demographic:

A particular focus on younger users particularly Generation Z and Millennials who enjoy short-form video content. It caters to individuals seeking entertainment, creativity, and a platform for sharing moments in their daily life.

Suitable For:

Content creators, influencers, and users interested in engaging short videos. It is an ideal space for those looking to express creativity, discover talent, and connect with a diverse community.

Available Language(s):

Primarily in Chinese, but offer limited support for other languages based on user location and preferences.

Learn More

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GETTING STARTED

Signing up on Kuaishou (also known as Kwai) is straightforward. However, it might not be available in every country or region's app store.

The easiest way to register on Kuaishou is by using your phone number, just follow these simple steps:

Open the Kuaishou app.

Click on "More Options."

Select your region code and enter your mobile phone number.

Check the Privacy Policy box.

Click on "Get Code" and enter the code you receive.

Other options for signup includes logging in via Wechat, QQ,Weibo, and Email

Business Requirements

(Not specified)

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