What is JD.com and how to get started

China Tech 101: JD.com

JD.com is China's second largest online retailing player and a go-to source for electronic appliances, lifestyle products, and other fast-moving consumer good products (FMCG).

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ABOUT JD.com

JD.com is China's second-largest online retailing player and a go-to source for electronic appliances, lifestyle products, and other fast-moving consumer goods (FMCG).

JD.com launches a campaign in celebration of China's Singles Day on November 11.

With a market share of 16.7% with 20,000+ brands for sale, JD.com is the second-largest player after Alibaba in the e-commerce/online-retailer sector according to eMarketer.

JD.com is dubbed as the number one platform for home electronics with a reputation for quality control, fast next-day delivery, and a 7-day refund policy for most purchases, no questions asked.

Active Users:

387.4 million active users updated in 2020

Target Demographic:

Quality-conscious consumers who are willing to pay more for brand reputation, after-sale service and quality guarantee. Some popular products are infant formula and home appliances.

Suitable For:

Local or international businesses targeting high-spending consumers, also looking for early market exposure in China

Available Language(s):

Chinese and English

Learn More

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GETTING STARTED

China-registered merchants may sell on JD.com while offshore merchants may sell on JD Worldwide.

To get started on JD.com and JD Worldwide, the application is below:

1. Create a seller account on JD.com

2. Choose a store type: "POP" Sellers, Suppliers, Partners

3. Submit business information. This includes your business license, brand history, categories you plan to sell, and your new store name on JD.com

4. Wait to receive verification from JD.com in 7 business days

5. Activate "JD Wallet" - similar to other digital wallets in China

6. Pay a fee to use the seller platform by JD.com

7. Launch a store on JD.com

This is a list of supporting documents you're required to submit to become a seller on JD.com

JD.com is a commission-based platform and charges an additional monthly fee determined by your selling category.

For reference, women fashion sellers would pay an 8% commission off of sales, RMB ¥1,000 for platform use, and RMB ¥30,000 as a security deposit.

Refer to JD.com's seller guide for specific requirements.

JD.com outlines its application in this official guide.

Business Requirements

Requirements vary slightly between local merchants and global merchants:

Local merchants

"Three-in-One" Business License in China

ID Card of your legal entity

Tax documents

Certificate of a company bank account in China

Global merchants

Business entity overseas or in Hong Kong, Macau. or Taiwan

Business bank account (in USD)

Requires a legal representative in China

Priority is given to reputable overseas businesses with physical stores, or those in Hong Kong, Macau, or Taiwan. Also welcome BB2C e-commerce site, brands, franchised sellers, retailers, or famous brands with no prior exposure in China.

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