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China Tech 101: Douyu

Douyu is China's largest gaming live-streaming platform popular among esports or gaming influencers in the growing esports market.

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ABOUT Douyu

Douyu is China's largest gaming live streaming platform popular among esports or gaming influencers in the growing esports market.

Douyu is China's most-watched game streaming platform with highly competitive esport players.

Active Users:

170 million monthly users updated in 2019

Target Demographic:

Young professional or amatuer gamers

Suitable For:

Content marketers, or influencer marketers

Available Language(s):

Chinese

Learn More

Homepage

GETTING STARTED

With a rapidly growing viewership, Douyu is commonly used as an advertising platform with various types of ad formats and collaboration.

Landing page ad

China's local car retailers Maxda, sponsored a Douyu live-streaming event.

Display ad

Suning Mobile advertises its sale season with display ads on Douyu.

Live-streaming ad with QR code display

QR code will be featured on live-streaming video to help target the right users.

To advertise on Douyu, leave your contact information below.

Douyu has partnered with over 400 brands and companies as of 2020. You may email douyu_dsp@douyu.tv for other partner forms of partnership.

JD.com, Intel, Ford, Unilever uses Douyu to reach its target customers.

Douyu is open to other forms of partnerships, get in touch by emailing douyu_bd@douyu.tv.

Business Requirements

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