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CASE  STUDY

Zoom in China: Hosting a Virtual Medical Event with Wounds International

Elliott Yang

About Wounds International

Wounds International is a London-based healthcare communications business with a mission of advancing medical education in wound management among a vast network of clinicians and medical leaders globally.

With a combined social following of well over 10,000, Wounds International embraces digitalization as a means to effectively reach medical professionals worldwide.

This is evidenced in the Wounds International team’s efforts to leverage online publications, localized e-learning portals, and webinars to deliver its high-quality, practice-based education across geographies.

Needless to say, when its annual medical conference for professionals turned virtual due to the pandemic, the team went to great lengths to ensure a smooth experience wherever their end viewers are, including China.

Location: the United Kingdom
Industry: Healthcare
CMS: WordPress

About the Website

The Wounds International team strategically integrated Zoom with Vimeo to allow for real-time multi-speaker engagement broadcasted via both platforms for maximum global reach.

Issues with Zoom in China

With a product team in China, Zoom is understood by word of mouth as a China-friendly option for cross-border conferencing or live-streaming.

However, this isn’t quite the case.

Zoom is exclusive to verified Chinese participants and requires an enterprise subscription with a local partner to operate in China. The process can take up to weeks.

Read our complete guide to live-stream virtual events in China in 2023.

With over 200 registered participants in China, Wounds International was determined to overcome these technical challenges with Chinafy.

The Objectives

A user-intuitive site that enables China visitors to access its quality educational stream with reduced latency

A high-performance education portal for healthcare professionals to facilitate knowledge-sharing across borders

Considerations: Keep in mind that Chinafy does not proxy, or whitelist Zoom or Vimeo in China. Instead, we ask that you set up a separate RTMP feed, which is then processed and delivered via cloud providers hosted entirely offshore or outside of Mainland China. This enables you to deliver a non-branded stream via your own site accessible anywhere that your domain is accessible. More on Live-stream with Chinafy.

The Results

Before Chinafy: An event site loading in 15s, not to mention, missing Vimeo components in China
After Chinafy: A high-performance event site loading in 3s, made accessible to over 200 viewers in China

With Chinafy, the Wounds International team was also able to -

Optimize a version of their existing global site for China with no additional in-house engineering effort

Deliver a China-friendly stream

Enjoy unlimited usage on a pay-as-you-go (PAYG) model

Leverage expert technical support with accelerated turnaround times and on-the-day standby

Want to optimize your virtual B2B event for China? Click Get Started to get in touch with Chinafy!*

*Keep in mind that Chinafy is only able to work with websites that are accessible. We reserve the right to assess the nature of your events in the qualification process.

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Try more of our tools for free!

How fast is your site in China? Why are your pages incomplete? Find the answers with these tests.

Speed Test

Test your website speed and deliverability from 18 server locations around the world including Beijing & Shanghai.

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Identify high impact code incompatibilities like Youtube videos, Google Fonts & Facebook assets in China.

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Make your website work in China

Fill out the form and one of our Chinafy team members will reach out to you within 1 business day to book an initial call or with a plan for next steps.

30%-40% faster compared to using a CDN alone.

Verifiable results in just 2 weeks, instead of 1-2 years.

Little to no action required from your IT teams.

"Chinafy has made it possible for us to be sure that our web visitors in China have the same good experience as all our other visitors in the rest of the world."

Michela Nalin Francek, Marketing Manager for Nolato

"Over 1 million engineers use SnapEDA each year all over the world. We were attracted to Chinafy's service because of how easy they made it to support the Chinese market."

Natasha Baker, CEO & Founder of SnapEDA

We are very happy with working with Chinafy. They went above and beyond to ensure we help MIT Professional Education deliver world-class online education in China.

Ignacio Cerro, CFO, Global Alumni for MIT Professional Education

"Consistency is crucial for us.
Chinafy fits the bill of what we were looking for."

Jonathan Rhodes, Marketing Technology Manager of Registrar Corp

"The process was super easy and I'm really glad we selected your team. The experience has been beyond my expectations."

Nicolas Duchesne-Lafoest, Product Marketing Manager

"Chinafy went above and beyond to help me produce my event. I'm not sure I would have been successful without them. The client was elated that we managed to fulfill the request to live-stream into China so quickly."