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CASE  STUDY

Probi: Innovating Probiotics Solutions for the world, including China

Kristin Lin

Probi needed a straightforward solution to deliver our website into China. Chinafy was it.

– Evan Ang, Global Digital Marketing Manager @Probi

Chinafy for Probi

About Probi

Probi is a listed, Sweden-based innovator specialised in clinically proven, end-to-end, probiotics solutions.

With the broader mission to improve human health worldwide, Probi has over 400 patents to date and a presence in 40+ markets - including China.

The probi.com website

The Challenges

Like the majority of websites in China, the Probi site initially faced a number of web incompatibility issues. This resulted in various pain points including -

Their CMS Umbraco’s themes not displaying fully, as intended.

Their videos & media assets not delivering via inaccessible players such as YouTube

Slow loading times, often taking 12+ seconds for anything to load visually

Timeout errors correlated with a high bounce rate

Even with its use of the Microsoft Azure CDN, Probi’s visitor experience was still notably slower in China than elsewhere, if not broken for the most part.

Note: Not all CDNs perform the same, especially in China).

Azure CDN vs other global CDNs in China.

Learn more about Why most websites don’t work in China

As China continues to grow more health-conscious than ever, Probi was determined to turn 1.3 billion population into its biggest APAC market.

And where better to start, than a functional website.

The Numbers

Before Chinafy: Visually broken and loaded at up to 20 seconds

After Chinafy: Visually complete at 6.3 seconds

After Chinafy, Probi achieved notable improvement across multiple indicators.

This includes Page Complete times that are 3.2x faster than before Chinafy.

Results are based on over 80 data points of www.probi.com then vs a Chinafy preview of the site in Beijing.

After Chinafy, the website looks and feels almost the same as the original from China – with the notable difference being that the website is now 3.2x faster and more optimised, visibly with Chinafy.

Looks just the same, except better.

Their improvement in China came with an additional bonus.

After Chinafy, the website now loads fast and fully including video content delivery. Chinafy applies rule-based smart action to convert YouTube videos on the Probi website into their non-branded China-friendly versions.

YouTube videos on the original website are converted into non-branded China-friendly equivalent on the Chinafy version.

Don't just take our words. Take theirs.

Do you use Umbraco CMS? Click Get Started to optimise your Umbraco website for China.

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Explore how the Chinese International School partnered with Chinafy to enhance its website's performance, dramatically improving access for potential students from mainland China.

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Learn how Li Cycle uses Chinafy to achieve truly global growth by optimising its Cloudflare-powered WordPress site, now 3.6x faster and fully functional for visitors from China.

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Novotech CRO grows its China web presence using Drupal, Pantheon, and Chinafy

Novotech CRO optimizes its China presence, taking its Pantheon and Drupal Built site to successfully load over three times faster in China with Chinafy.

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How Animalkind Uses Chinafy to Optimize its WordPress website for China

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How Kane Top Group Uses Chinafy to Optimize Webflow for China

Learn how Kane Top Group uses Chinafy to make its Webflow website 5.7x faster in China.

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How ITMA Optimizes Its Kentico Website for China, with Chinafy

Learn how ITMA uses Chinafy to achieve a 3x faster, fully-loading Kentico website in China without writing a single line of code, rehosting their website, or hiring additional headcount.

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How Bitwig Studio Uses Chinafy to Accelerate Its Akamai CDN-Powered Website for China

Learn how Bitwig Studios uses Chinafy and supercharges its Akamai CDN-powered content delivery to achieve a 6.8x faster website in China.

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How Vision RT Grows Its Medical Community with WordPress and Chinafy

Learn how SGRT uses Chinafy to make their WordPress site work in China, now 13x faster without rebuilding a website from scratch.

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Global Alumni Organization: Making world-class education accessible in China with Chinafy

Learn how MIT Professional Education and Global Alumni Organisation use Chinafy to deliver a 2x faster and fully interactive Canvas site in China, with Chinafy.

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Kristin Lin

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Try more of our tools for free!

How fast is your site in China? Why are your pages incomplete? Find the answers with these tests.

Speed Test

Test your website speed and deliverability from 18 server locations around the world including Beijing & Shanghai.

Try now

Code Test

Identify high impact code incompatibilities like Youtube videos, Google Fonts & Facebook assets in China.

Try now

Resource Test

Compare the speed and resource compatibility of a webpage delivered from US versus China

Try now

Visual Speed Test

See how fast (or slow) your website loads in China, literally. Compare your real-time results for US, Beijing, Shanghai, and Guangzhou.

Try now

China SEO Basic Test

Compare how many pages of your site are indexed by the world's major search engines

Try now

Chrome Extension

Install our chrome extension and know how well a page performs in China straight from your browser.

Coming Soon

View All Tools

Make your website work in China

Fill out the form and one of our Chinafy team members will reach out to you within 1 business day to book an initial call or with a plan for next steps.

30%-40% faster compared to using a CDN alone.

Verifiable results in just 2 weeks, instead of 1-2 years.

Little to no action required from your IT teams.

"Chinafy has made it possible for us to be sure that our web visitors in China have the same good experience as all our other visitors in the rest of the world."

Michela Nalin Francek, Marketing Manager for Nolato

"Over 1 million engineers use SnapEDA each year all over the world. We were attracted to Chinafy's service because of how easy they made it to support the Chinese market."

Natasha Baker, CEO & Founder of SnapEDA

We are very happy with working with Chinafy. They went above and beyond to ensure we help MIT Professional Education deliver world-class online education in China.

Ignacio Cerro, CFO, Global Alumni for MIT Professional Education

"Consistency is crucial for us.
Chinafy fits the bill of what we were looking for."

Jonathan Rhodes, Marketing Technology Manager of Registrar Corp

"The process was super easy and I'm really glad we selected your team. The experience has been beyond my expectations."

Nicolas Duchesne-Lafoest, Product Marketing Manager

"Chinafy went above and beyond to help me produce my event. I'm not sure I would have been successful without them. The client was elated that we managed to fulfill the request to live-stream into China so quickly."