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CASE  STUDY

Goodstein: Award-Winning Creative Agency in Shanghai

Kristin Lin

About GOODSTEIN

GOODSTEIN is an award-winning creative agency based in Shanghai. Their portfolio includes creative work with Tencent, Volkswagen, Shen Bao entertainment and more.

Location: Shanghai, China

Industry: Creative Agency

Services: Concept, Creative Direction, Art Direction, Creative Consulting, Screenwriting, Copywriting, Film Direction, Production Supervision

Original CMS: Squarespace

Source: Goodstein Agency Site

Check out their site here!

The Objective

A portfolio site whose strong visual content loads quickly, consistently and flawlessly in China.

While Squarespace makes it easy to build, launch, and manage a beautiful website easily, GOODSTEIN faced the challenge that many other gorgeous portfolio sites do in China - showing off that content in a performative way in China.

Do you use Squarespace? Learn more about Squarespace in China here.

The Numbers

From 37.4s to 7.6s fully loaded on average - a 4.9x improvement in speed across the board, with improved deliverability.

4 hour Time-Series Pre/Post Chinafy Analysis

Read about the Impact of the Coronavirus on Internet speeds across the board in January 2020

Estimated impact on Bounce Rates and Conversions

Thoughts on Chinafy

Georg Warga | Founder & Creative Director of GOODSTEIN

Why Chinafy?

"The premise is simple. Build a website with Squarespace or Wix and make it work in China, including video assets hosted on Vimeo."

How did you come across Chinafy?

"We’ve tried all kinds of workarounds: CDNs, redundant hosting in and outside China. All of these solutions are frustrating and a giant waste of resources. After researching time and time again we found the Chinafy blog and some case studies inspired us to give it a shot."

What challenges you faced initially with Squarespace site in China?

"Squarespace just doesn’t work in China. None of the website builders do. If the sites load at all then only very… very… slowly."

Anything else?

"We are a creative agency based in Shanghai and we work for global clients. A lot of our work is video driven. We have been searching for years to showcase our work without a compromise in China. Technology just has to work for us and Chinafy does."

Goodstein is amazing. Want to work with them? Give them a shout!

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Try more of our tools for free!

How fast is your site in China? Why are your pages incomplete? Find the answers with these tests.

Speed Test

Test your website speed and deliverability from 18 server locations around the world including Beijing & Shanghai.

Try now

Code Test

Identify high impact code incompatibilities like Youtube videos, Google Fonts & Facebook assets in China.

Try now

Resource Test

Compare the speed and resource compatibility of a webpage delivered from US versus China

Try now

Visual Speed Test

See how fast (or slow) your website loads in China, literally. Compare your real-time results for US, Beijing, Shanghai, and Guangzhou.

Try now

China SEO Basic Test

Compare how many pages of your site are indexed by the world's major search engines

Try now

Chrome Extension

Install our chrome extension and know how well a page performs in China straight from your browser.

Coming Soon

View All Tools

Make your website work in China

Fill out the form and one of our Chinafy team members will reach out to you within 1 business day to book an initial call or with a plan for next steps.

30%-40% faster compared to using a CDN alone.

Verifiable results in just 2 weeks, instead of 1-2 years.

Little to no action required from your IT teams.

"Chinafy has made it possible for us to be sure that our web visitors in China have the same good experience as all our other visitors in the rest of the world."

Michela Nalin Francek, Marketing Manager for Nolato

"Over 1 million engineers use SnapEDA each year all over the world. We were attracted to Chinafy's service because of how easy they made it to support the Chinese market."

Natasha Baker, CEO & Founder of SnapEDA

We are very happy with working with Chinafy. They went above and beyond to ensure we help MIT Professional Education deliver world-class online education in China.

Ignacio Cerro, CFO, Global Alumni for MIT Professional Education

"Consistency is crucial for us.
Chinafy fits the bill of what we were looking for."

Jonathan Rhodes, Marketing Technology Manager of Registrar Corp

"The process was super easy and I'm really glad we selected your team. The experience has been beyond my expectations."

Nicolas Duchesne-Lafoest, Product Marketing Manager

"Chinafy went above and beyond to help me produce my event. I'm not sure I would have been successful without them. The client was elated that we managed to fulfill the request to live-stream into China so quickly."