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CASE  STUDY

Fedoma Jewellery: Growing an e-commerce boutique jewelry store on Shopify and Xiaohongshu with Chinafy

Kristin Lin

About Fedoma Jewellery

Featured on Vogue, Fedoma Jewellery is a jewellery label with growing popularity for its niche, premium quality, Byzantine Empire-inspired craftsmanship. An influencer’s favourite, Fedoma has an Instagram follower count of 26,500 with robust online sales and in-store availability at Harvey Nichols around the world.

Location: Toronto, Canada

Industry: eCommerce/Fashion

Original CMS: Shopify

Responsive Fedoma Jewellery site

Like most young luxury consumer brands, Fedoma sees great potentials in China and has goals to expand its brand presence onshore to win the heart of local shoppers and influencers in the world's fastest-growing consumer market.

As a start, Fedoma has organically grown a sizeable following on Xiaohongshu and WeChat.

A Xiaohongshu-endorsed influencer writes,

“I often get asked about my pieces from Fedoma… it’s a secret find.”

With a budding presence on China’s social media, Fedoma’s official site - often loading at 29.5s in China - needed some catching up.

Powering Fedoma’s site is Shopify, the fast-growing online store builder and the most searched e-commerce solution. As of 2020, Shopify has a market share of 31% in the United States (BuiltWith, 2020).

Unfortunately, similar to other website builders, Fedoma Jewellery's shopify site didn’t work off-the-shelf for China.

The average Shopify site takes 30s to load, and often incompletely.

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Learn how Kane Top Group uses Chinafy to make its Webflow website 5.7x faster in China.

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Learn how ITMA uses Chinafy to achieve a 3x faster, fully-loading Kentico website in China without writing a single line of code, rehosting their website, or hiring additional headcount.

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How Bitwig Studio Uses Chinafy to Accelerate Its Akamai CDN-Powered Website for China

Learn how Bitwig Studios uses Chinafy and supercharges its Akamai CDN-powered content delivery to achieve a 6.8x faster website in China.

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Learn how MIT Professional Education and Global Alumni Organisation use Chinafy to deliver a 2x faster and fully interactive Canvas site in China, with Chinafy.

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Try more of our tools for free!

How fast is your site in China? Why are your pages incomplete? Find the answers with these tests.

Speed Test

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Compare how many pages of your site are indexed by the world's major search engines

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"Chinafy has made it possible for us to be sure that our web visitors in China have the same good experience as all our other visitors in the rest of the world."

Michela Nalin Francek, Marketing Manager for Nolato

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Natasha Baker, CEO & Founder of SnapEDA

We are very happy with working with Chinafy. They went above and beyond to ensure we help MIT Professional Education deliver world-class online education in China.

Ignacio Cerro, CFO, Global Alumni for MIT Professional Education

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Chinafy fits the bill of what we were looking for."

Jonathan Rhodes, Marketing Technology Manager of Registrar Corp

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Nicolas Duchesne-Lafoest, Product Marketing Manager

"Chinafy went above and beyond to help me produce my event. I'm not sure I would have been successful without them. The client was elated that we managed to fulfill the request to live-stream into China so quickly."